Maximizer Software Partners with McObject to Improve Mobile CRM on BlackBerry Devices
June 11, 2008 — Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced its partnership with McObject®, a provider of embedded database technology for intelligent, connected devices, to enhance mobile productivity on Maximizer’s mobile CRM offering for BlackBerry® smartphone devices.
“Accessing up-to-date information on customers is critical to sales executives and other professionals in the field. Increasingly, they require this capability from their BlackBerry smartphones rather than laptops,” said Will Anderson, executive vice president of technology, Maximizer Software. “Maximizer Software is pleased to partner with McObject to improve mobile professionals’ ability to prospect, close sales and service customers – activities that continue to make Maximizer CRM for BlackBerry a clear choice for field staff and business travelers.”
With the new partnership, on-the-road sales professionals, business owners and others relying on popular BlackBerry devices will be able to store more critical data from Maximizer CRM onto their mobile device. The Perst™ Lite object-oriented embedded database from McObject, running on the Java ME mobile device platform, will enable CRM data to be stored on flash memory-based Secure Digital (SD) cards to extend storage capacity while on the road – making it possible to access more customer information in real-time, instead of relying on networks to download new data to the device. Users will be able to access more records locally in order to retrieve and update leads, opportunities and customer service cases, customer notes and schedules, in order to stay productive and reduce downtime in the field.
“We are pleased to be a part of extending Maximizer Software’s capabilities for on-the-go professionals that rely on CRM information on a BlackBerry smartphone,” McObject Chief Operating Officer Chris Mureen said. “Our new partnership with Maximizer is critical in helping companies and their employees improve business productivity.”
The new enhancement will be available in MaxMobile for BlackBerry in summer 2008.
About McObject
Founded by embedded database and real-time systems experts, McObject offers proven data management technology that makes real-time systems smarter, more reliable and more cost-effective to develop and maintain. McObject counts among its customers industry leaders such as Chrysler, GigaSpaces, Siemens, Phillips, EADS, JVC, Tyco Thermal Controls, F5 Networks, CA, Motorola and Boeing. McObject, based in Issaquah, WA, is committed to providing innovative technology and first-rate services to customers and partners. The company can be reached at
About Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold over one million licenses to more than120,000 customers, ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.maximizer.com.
This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.
McObject is a registered trademark of McObject LLC. All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners.
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